Read the
training material “A case study on the LPQ
Builders Company” and solve the following points:
- Determine
the overall objective of the LPQ Builders Company, defining what is
intended to do with the proposal of the case.
The
overall objective of the LPQ Builders Company for this case is to get the internationalization
of its products, which is intended to carry through strategies that integrate
its six business units: administration, internationalization, human resource
management, production, marketing and finance.
- Make
a detailed analysis of the case and establish what would be the solution
to the raised issues for each business unit. It is important to note that
these ones should be assessed by: administration, internationalization,
human resource management, marketing, production and finances.
Solutions
raised for the case according to each business unit:
1. Administration
In
the administrative area it is suggested to review the information being sent with
bills, because some customers have complained about receiving incomplete
documentation, and this situation generates 1% of returns.
2. Internationalization
In
this business unit it is recommended to verify that hired suppliers not only
have free trade and geographical approach to the country but also competitive
advantages in terms of price and quality of their products.
3. Human Resource Management
It
is recommendable to continue the training processes that were suspended for
hiring new administrative staff, which were headed to encourage the promotion
of 20 operational positions in different business units of the company.
4. Marketing
It
is advisable to change the decision about the selected type of packaging for
the shipment of goods, using a material that be equally appropriate for labels
and economical at the same time, instead of low density polyethylene which
causes 4% of returns for damages during international transportation.
5. Production
For
this area would be useful to get a software that allows a proper control of
inventory, by this way is possible to eliminate some unnecessary manual
processes and optimize the productivity of the company.
6. Finances
To
avoid losses caused by delays in the delivery of finished products, it is
recommended to look for new suppliers that offer better quality conditions in
the raw material and thus reduce merchandise returns.
